Conscious Consumer Trends 2020

With more than 3.5 million users, CodeCheck has insights on what conscious consumers are really longing for. CodeCheck’s findings help FMCG companies find the right driver for its growing group of potential customers. Also consumers have an impact on what they want in their products and what may not be on the list of ingredients. CodeCheck Insights found out what the trends are in 2020 and what conscious consumers are looking for.… Read MoreWeiterlesen

Transparency and Honesty as a Business Model

Five years ago, I made an important decision. After a very intensive time in a company that I co-founded, I took a year off and dedicated it to my family. During this time, the kids started taking an active interest in environmental issues. I realized that I wanted to do something that would benefit my children but also have a positive influence environmentally. I wanted solutions to the big problems that my generation and the generations before me have left for our children, solutions to problems like obesity, diabetes, pollution of our waters, deforestation, and global warming.… Read MoreWeiterlesen

Customer Listening: How to find the right drivers for your consumers

The increased willingness of people to share opinions, desires, frustrations, etc. in different sources have provided companies the opportunity to be more aware of what customers want. Customer listening has turned into a popular and almost mainstream practice due to the possibility to have aggregated views that highlight trends that can be translated into insights that can drive actionability.… Read MoreWeiterlesen

Ingredient of December: Hemp

Hemp has been known for thousands of years to be a useful substance. It has been used to produce rope and clothing, among other things. In recent decades, the plant has been associated with intoxicants. Hemp, also known as cannabis, can be used for so much more. Today, it is used as a natural fiber, an oil to relieve pain, and an ingredient in foods, skin and hair care products, and cosmetics. CodeCheck Insights explains in the series “Ingredient of the Month” how manufacturers can score points with conscious consumers with hemp as an ingredient.… Read MoreWeiterlesen

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