CodeCheck’s approximately three million active users value sustainability and want to know exactly what is included in the products they choose. Their lifestyles are characterised by being environmentally conscious and healthy, for both themselves and the future of the earth. CodeCheck’s monthly analysis of the products with the most activity shows the products that conscious consumers were looking for.
The coconut month
Coconut can work wonders in skincare. This has been an open secret for a while now. In September, conscious consumers often took this to heart and loved finding the ingredient in a variety of cosmetic products ranging from shampoos and shower gels to toothpaste. What does that tell us? Coconut is appreciated not only as a care substance but also as a taste and scent—A clear signal that cosmetics should appeal to the senses and not "merely" fulfill their purpose.
How long will coconut continue to be so popular? Will the late summer feeling last well until far into autumn? However, the seemingly universal ingredient is not always and in every form suitable for everyone. Coconut oil, for example, can have a comedogenic effect. It should, furthermore, be questioned how sustainable coconut products are regarding their route of transport as well as the conditions under which they are cultivated.
Among the top five products with the most user interactions, the Frosch brand took third place (after Alverde and CD). Frosch scored particularly well with conscious consumers because it appeared green and organic thanks to its wording, design, ingredients, and the ÖKO-TEST seal.
The five products with the highest number of interactions in September:
Natural care with a coconut fragrance
User Rating - 4.5/5 Stars
Top user comments:
"I would not have thought that this hair soap is so productive. The whole family uses this soap now, and so plastic packages can disappear from the bathroom again. It's also great that it foams really well."
"It actually is a good idea, but the paper packaging is coated with plastic. Doesn't quite meet the goal of creating a plastic-free packaging."
"Foams very well."
User Rating - 4.5/5 stars
Top user comments:
"Super that it is in glass and no pressure in the bottle. In addition, no aluminum salts are used."
"Well suited for everyday use, less suitable for larger sporting activities."
"Hardly any plastic, good for the environment."
User Rating - 5/5 Stars
"Very pleasant on the skin and is fragrant. It's a shame that no soap manufacturer has yet thought about putting a refill tank in the shop. Then, you would save a lot on packaging."
"Unfortunately, it contains sulfates."
Natural whitening effect with a coconut formula
User Rating - 4/5 stars
"Foams a lot, feels very soft, is minty, and it smells and tastes like coconut."
"It is 100% effective with a subtle fragrance."
"The toothpaste lets my teeth shine."
"It lasts forever and tastes very pleasant."
Consists of 97% natural ingredients.
User Rating - 4/5 Stars
"My hair feels soft afterwards. I also like the description of the ingredients."
"Great fragrance. Great feeling after shampooing."
"Does what it should. I find the explanation of the ingredients on the back good, and so the smell."
Looking for tailor-made insights on conscious consumers for your company?
Then, you may want to try and use CodeCheck Insights, the largest panel for conscious consumers in the German-speaking countries. The CodeCheck app platform is reaching 3.5 million users. Ask users directly and receive informative data and valuable insights into the desires of the discerning and conscious consumers – segmented according to your wishes.
Methodology: All interactions triggered by CodeCheck users are measured. This includes scanning, searching, product page views, comments, voting and rating.