CodeCheck’s Business Model
CodeCheck finances itself primarily from native and display advertising. Moreover, we monetarise ourselves with shopping transactions and, through our ProVersion of the App.
Neutrality has the Highest Priority at CodeCheck
Our advertising or business partners have influence neither on the rating system nor on the editorial contents on the Web or in our apps. CodeCheck’s goals are the depiction of unbiased information as well as the financial safeguarding of our company. The segregation between unbiased information on the one hand and publications for advertising purposes on the other hand is the fundamental principle of all evaluations and editorial contents for which CodeCheck is responsible.
With native advertising such as advertorials or context ads on CodeCheck, suitable products or services are always transparently labelled as being advertising – embedded in the text and visually into CodeCheck’s editorial environment. Because CodeCheck will be able to provide more precise recommendations in the future upon an interest-specific basis, the advertising will accordingly become more targeted. In this regard, you are supposed to be offered clear added value through interesting and relevant information. Advertising customers will also profit from the resulting advantages, e.g. creditability. Advertising customers will also have the option of sponsoring videos produced by CodeCheck.
With regards to display advertising and/or the classical banner advertising, products and services are visually depicted, e.g. in the individual categories or in the news via advertising formats such as skyscraper, layer ads or also pop-ups on the Web and in the app.
CodeCheck offers access to the packaging data of millions of products. These data include, among others, the barcode number, the precise product name, the manufacturer, the individual ingredients/materials as well as the product category or, where applicable, the seal affixed to the respective product. With CodeCheck, partners can receive access to these product data and/or to the CodeCheck API and offer their own services to their users. A successful example of this is the Toxfox App from the Bund für Umwelt und Naturschutz Deutschland [German Ministry for the Protection of the Environment and Nature] (BUND) which has integrated CodeCheck’s product information and conducts evaluations upon this basis.
An additional channel for financing CodeCheck is the shop-finder and/or shopping transactions. By using a link in the app and on the Web, a product can be ordered directly online via our partners (affiliates and direct customers).
CodeCheck can be used upon a free-of-charge basis, but also offers a fee-based Pro Version of the app. Via the Pro Version, the most-viewed products can also be accessed offline and the app is even faster during usage because it can be used completely without any advertising.
CodeCheck Pro can be purchased via one’s iTunes and/or Play-Store account.