The 5 Trending Products among Conscious Consumers in October

The roughly 3.5 million users of the CodeCheck app value sustainability and want better insight into the products they buy. Their lifestyle and purchasing behaviors are shaped by their desire to be healthier and to take responsibility for the future of the Earth.

This monthly review of CodeCheck Insights demonstrates which products in the CodeCheck community had particularly high interaction values (scanning, searching, displaying product pages, commenting, voting, and rating) during the past month and, therefore, attracted a lot of attention.

Focus on skincare

October’s Top 5 is dominated by skincare products. Four out of the five products are in the skincare category: Kneipp Body Oil Skin Type, Speick Natural Soap, Greendoor Deo Cream, and Aok Day Cream Matt with White Tea. CodeCheck is a one-stop-shop for consumers looking for skin-friendly and environmentally-friendly personal care products. While Kneipp, Aok, and Speick have been extremely popular over decades, Greendoor features new innovative products. However, a high interaction value does not necessarily mean that all users are satisfied with the product. It can also demonstrate the distrust in products. As such, skincare products can also receive negative feedback from the community.

The only non-skincare product in October’s Top 5 is the Soya Drink Original with Calcium by Alpro Soya. Many conscious consumers see this beverage as a practical milk alternative. Not only do vegans abstain from cow’s milk, but lactose intolerant people are also looking for alternative options.

The 5 trending products among the CodeCheck community in October

1. Kneipp Body Oil Delicate Skin

The Kneipp Body Oil Delicate Skin is an intensely nourishing skin oil with high-quality almond oil for long-lasting moisture and a velvety feel.

Review by the CodeCheck community: 4.5 out of 5 stars

Top comments:

“Leaves a nice ‘glow’ on the skin.”

"Also good as a hair conditioner.”

“Has an extremely soft, long-lasting scent, and also makes your skin supple.”

“Absorbs quickly, leaving a pleasant feeling; best seller for the budget-minded.”

However, palm oil content has elicited some critical comments. And some community members complain of itching, but those are isolated cases.

2. Speick Natural Soap

Speick Natural is a natural, mild cleansing soap with the classic scent of Speick.

Review by the CodeCheck community: 4.5 out of 5 stars

Top comments:

"I think Speick is awesome and one of the few organic soaps that contain NO palm oil. That's why I buy it."

"Nice, pleasant scent."

"The soap is very pleasant and nourishes the skin."

However, the CodeCheck community is divided over the presence of CI 15850. CodeCheck classifies this dye as 'unsafe' because dyes and pigments have different solubility behaviors. A low degree of oral toxicity has been demonstrated in animal experiments. For this reason, some user comments have been negative. Other users, however, consider CI 15850 to be harmless.

3. Soya Drink Original with Calcium

Soya Drink Original with calcium is a soya-based drink that is enriched with calcium and vitamins.

Review by the CodeCheck community: 4.5 out of 5 stars

Top comments:

"Tasty, best milk substitute, and foams great for cappuccino/latte macchiato. You'll love the light vanilla flavor."

"Best soymilk; it is vegan and has vitamin B12."

"Very tasty, goes well with almost anything, and foams great."

However, some CodeCheck users find that the product contains sugar and is not organic. The manufacturer has already recognized this challenge and has introduced a bio-version of the product.

4. Greendoor Deo Cream

Greendoor Deo Cream prevents the decomposition of fresh sweat.

Review by the CodeCheck community: 4.5 out of 5 stars

Top comments:

"Best deodorant effect ever."

"Smells great, and is the best alternative to traditional deodorants. It is extremely rich and fairly long-standing."

"It really works. Smells like fresh bed linen."

Another positive aspect for many users is that the product is also available in the dm drugstores. On the other hand, it has received some negative comments regarding its complicated application and high price. Users also complain that the product does not work as well as it should, causes itching, and the packaging contains plastic.

5. Aok Day Cream Matt with White Tea

Aok Day Cream with White Tea is ideal for combination skin and has a formula based on natural ingredients.

Review by the CodeCheck community: 4.5 out of 5 stars

Specific comments:

"The cream absorbs quickly and does not leave a greasy film on the skin. The smell is very pleasant, and it can also be used as a make-up base (primer)."

"Good care for impure skin."

"Based on vegan ingredients and comes in a glass jar."

On the other hand, the CodeCheck community criticizes the presence of palm oil and silicones — a criticism that many cosmetic manufacturers are currently facing and which needs to be addressed.

Looking for tailor-made insights on conscious consumers for your company?

Then, you may want to try and use CodeCheck Insights, the largest panel for conscious consumers in the German-speaking countries. The CodeCheck app platform is reaching 3.5 million users. Ask users directly and receive informative data and valuable insights into the desires of the discerning and conscious consumers – segmented according to your wishes.

Methodology: All interactions triggered by CodeCheck users are measured. This includes scanning, searching, product page views, comments, voting and rating.