Author: Boris Manhart

Five years ago, I made an important decision. After a very intensive time in a company that I co-founded, I took a year off and dedicated it to my family. During this time, the kids started taking an active interest in environmental issues. I realized that I wanted to do something that would benefit my children but also have a positive influence environmentally. I wanted solutions to the big problems that my generation and the generations before me have left for our children, solutions to problems like obesity, diabetes, pollution of our waters, deforestation, and global warming.… Read MoreWeiterlesen

Since the end of April, McDonald’s has been offering a vegan burger, following a trend many other companies have already recognized. Although the proportion of vegans is relatively low, they have great purchasing power and many non-vegans also occasionally like animal products. For example, the meatless burger Patty from Beyond Meat, which was recently offered by Lidl, was sold out at lightning speed, Magnum’s vegan ice cream version is very popular, the sugar company Pfeifer & Langen is taking an interest in Amidori and Katjes is launching the chocolate sale with a vegan version. How does the veggie burger of the American chain get to consumers? To this end, CodeCheck, in collaboration with Bonsai Research, surveyed some of the 3 million users of CodeCheck, the leading community for Conscious Consumers in German-speaking countries.… Read MoreWeiterlesen